The Write Way!

Clear and Clever Communications for
Real-Life People in Real-World Business

Copywriting, Editing,  Writing Workshops, Brainstorming, Naming, Headlines & Taglines

Alternative Therapies for Your Writing Woes

Press Release / Memo / E-mail / Business Letter / Proposal / Report / Summary / Advertisement / Website & Promotional Copy

Here are 3 half-day, full-of-fun workshops to
help you learn to write it yourself!

But hey!  Don't  take just our word for it.

Read what others are saying...

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Ms. Rake's fantastic workshop, "Making the News," has worked wonders for my business.  The tricks and tips she shared ensured that my copy was published and guided me to become known by media as the "specialist in the field."  Overall, a straight forward gem of a writing course.

Monique Miller
www.YummyMummys.ca

* * * * * * * * * * * * * * *

This workshop was one of the most useful I have taken.  My success to date is better than expected; five releases have been printed in seven local newspapers and industry publications, mostly word-for-word.  Thank you for helping me look like an expert; my clients are very impressed.

Bruce Fatkin
Bruce Fatkin Business Consulting

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Workshop # 1

Making the News:
How to Get More Publicity Than You Can Handle with a Powerful Press Release

The media release, also known as a press or news release, is one of the most cost-effective marketing tools available to any organization...including yours!

The media release is publicity and publicity is the part of your marketing strategy that helps build familiarity and credibility.  When you make it part of your strategy, you attract the sort of attention that's much more credible than advertising...more credible because it comes from unbiased sources.

During this highly interactive workshop, you'll learn what makes an event newsworthy, how to craft a headline and lead, and then you'll write your own media release using the journalistic basics:

Who  What  When  Where  Why  How

Seating in this workshop is limited.

Book this workshop.  Contact us now!

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"Making the News" is, absolutely, the most beneficial workshop I have ever attended.  I highly recommend this fun and informative press release-writing workshop to anyone planning to take his or her business to that next level of success.

- 30 -

Troy Border
www.LittleMonkeyInc.com

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Workshop # 2

No More Gobbledegook:

Write What You Mean, Quickly and with Impact

With a computer on every desk and in almost every briefcase, people at every organizational level – people just like you spend more and more of their valuable time writing memos, letters, promotional material, and e-mail.  Gone are the days when you'd call your assistant in to “Take a letter.”  You're on your own now...on your own to create an instant impression that will make you...or break you.

During this introductory workshop, you’ll learn the eight keys writing professional use every day.

                                ► Know your audience   Tune your tone
                                ►
Are you active?           ► The Devil's in 'em
                                ► Inform vs. impress       ► Rock-solid words
                                ►
The YOU attitude         ► Can you say it?

Every time you write a memo, letter, e-mail, brochure, or any other promotional material, you'll use these simple and powerful keys to help you get your message out quickly and effectively.

You’ll look like the pro you really are to the people who really matter.

Book this workshop.  Contact us now!

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Kathleen: You, more than any other single person, have been responsible for the dramatic improvement in my writing.

Jody Johnston Pawel, LSW, CFLE
www.ParentsToolshop.com

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Workshop # 3

Time to Tame the Beast
A 12-Step Interactive Guide to Help You
Learn to Love Your E-mail

Yes!  You can make e-mail your most valuable communications tool...you just need to develop a healthy respect and awareness of what it can (and cannot) do for you.

E-mail has quickly become the dominant form of day-to-day business writing.  With very little effort, we send messages across thousands of miles in less time than it takes to lick and stick a stamp.

E-mail has fostered the most casual, conversational, and just-plain-lazy writing style business has ever seen.  And, it certainly isn’t the solution to all our time-management problems.  In fact, it’s created a whole new list of concerns...

  Quick?
  Inexpensive?
  Great for documentation?
  Wide, unlimited distribution?
  Casual and conversational?
  Confidential?

Together we'll take three hours to answer these concerns and develop strategies to help you get the most from your e-mail.  You'll leave with a whole new relationship to this effective, efficient medium.

Book this workshop.  Contact us now!

 

 
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