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* * * * * |
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Ms. Rake's fantastic workshop, "Making
the News," has worked wonders for my business.
The tricks and tips she shared ensured that my copy was
published and guided me to become known by media as the
"specialist in the field." Overall, a straight
forward gem of a writing course. |
|
Monique Miller
www.YummyMummys.ca |
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* * * * * |
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This workshop was one of the most useful I have taken. My success to date is
better than expected; five releases have been printed
in seven local newspapers and industry publications,
mostly word-for-word. Thank you for helping me look
like an expert; my clients are very impressed. |
|
Bruce Fatkin
Bruce Fatkin Business Consulting |
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* * * * * |
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►
Workshop # 1 |
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Making the News:
How to Get More
Publicity Than You Can Handle with a
Powerful Press Release |
|
The
media release, also known as a press or news release,
is one of the most cost-effective marketing tools
available to any organization...including yours!
|
|
The
media release is publicity and publicity is the part
of your marketing strategy that helps build
familiarity and credibility. When you make it
part of your strategy, you attract the sort of
attention that's much more credible than
advertising...more credible because it comes from
unbiased sources. |
|
During this highly interactive workshop,
you'll learn what makes an event newsworthy, how to
craft a headline and lead, and then you'll write your
own media release using the journalistic basics:
|
|
► Who
► What
► When
► Where
► Why
► How |
|
Seating
in this workshop is limited. |
|
Book this workshop.
Contact us now! |
|
* * * * * * * * * *
* * * * * |
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"Making the News" is, absolutely, the most beneficial
workshop I have ever attended. I highly recommend this fun and informative press
release-writing workshop to anyone planning to take his
or her business to that next level of success. |
|
- 30 - |
|
Troy
Border
www.LittleMonkeyInc.com |
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* * * * * * * * * *
* * * * * |
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►
Workshop # 2 |
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No
More
Gobbledegook:
Write What You Mean,
Quickly and with Impact
|
|
With a computer on every desk and in
almost every briefcase, people at every organizational
level – people just like you
–
spend more and more of their valuable
time writing memos, letters, promotional material, and
e-mail. Gone are the days when you'd call your
assistant in to
“Take a letter.” You're on your own now...on
your own to create an instant impression that will
make you...or break you.
|
|
During this introductory workshop, you’ll learn the
eight keys writing professional use every day. |
|
►
Know your audience ►
Tune your tone
►
Are you active? ►
The Devil's in 'em
►
Inform vs. impress ►
Rock-solid words
►
The YOU attitude ►
Can you say it? |
|
Every time you write a memo,
letter, e-mail, brochure, or any other
promotional material, you'll use these simple and
powerful keys to help you get
your message out quickly and effectively. |
|
You’ll look like the pro you really are to the people
who really matter. |
|
Book this workshop.
Contact us now! |
|
* * * * * * * * *
* * * * * * |
|
Kathleen:
You, more than any other single person,
have been responsible for the dramatic improvement in my
writing. |
|
Jody
Johnston Pawel, LSW, CFLE
www.ParentsToolshop.com |
|
* * * * * * * * *
* * * * * * |
|
►
Workshop # 3 |
|
Time to Tame the
Beast:
A 12-Step Interactive Guide to Help You
Learn to Love Your E-mail |
|
Yes! You can make e-mail your
most valuable communications tool...you just need to
develop a healthy respect and awareness of what it can
(and cannot) do for you. |
|
E-mail has quickly become the dominant form of
day-to-day
business writing. With very little effort, we send
messages across thousands of miles in less time
than it takes to lick and stick a stamp. |
|
E-mail has
fostered the most casual, conversational, and
just-plain-lazy writing style
business has ever seen. And, it certainly isn’t the
solution to all our time-management problems.
In fact, it’s created a whole new list of concerns... |
|
►
Quick?
►
Inexpensive?
►
Great for documentation?
►
Wide, unlimited distribution?
►
Casual and conversational?
►
Confidential? |
|
Together we'll
take three hours to answer these concerns and develop
strategies to help you get the most from your e-mail.
You'll leave with a whole new relationship to this
effective, efficient medium. |
|
Book this workshop.
Contact us now! |
|
|